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Potter Agency

Potter Agency is your Hometown Insurance team. Located in Eau Claire and Rice Lake they are the choice for full-service comprehensive insurance for home, auto, property and casualty.


Your local independent insurance agency offering great personal service and fair prices. The Potter Agency has over 20 years of experience here in the Eau Claire and West Central Wisconsin area. As an independent agency, we are able to offer a variety of top rated insurance carriers. With over 100 different insurance company products to choose from, we are able to tailor your insurance coverage to your specific needs. We offer life, property and umbrella coverage as well as custom insurance packages for small and large businesses. We are able to offer up to 50% discounts on business insurance packages to our customers. Our goal is to offer our customers complete coverage with the highest savings, and at the same time, maintain personal one to one service.


It helps to find an agency that you know and can trust. Our staff has the knowledge and experience of our insurance products to provide maximum benefit and protection to our clients. Let one of our licensed professional insurance agents help you with any of your personal or business insurance needs serving Eau Claire, Wisconsin.



Potter Agency, LLC
2115 E Clairemont Ave Ste 1
Eau Claire, WI 54701
P: 715-552-3511

Rice Lake
5 W John Street
Rice Lake, 54868
P: 715-234-4887

1700 Superior Ave
Cumberland, WI 54829
P: (715) 822-3797